Since the early 80s, I've been a "dedicated follower of fashion" as the song by the Kinks goes. And from the begining, I've always focused my efforts to make fashion, beauty and lifestyle images that would stand the test of time. I've tried almost everything on the way but always return to simple natural solutions that present women and men in a respectful, humane way.
There are actually so many limitations when you shoot fashion yet within that, there are so many possibilities. I always have to keep in mind that we are selling a product but it seems we always strive to set that in a context that is convincing and real. As much as that seems at odds, it's a never ending pursuit as styles and sensibilities change through the years.